Bruce was appointed to the role of CEO, reporting to the Executive Chairman, in February 2014. Bruce commenced his employment with Pickles in 1990 while completing an undergraduate degree at UNSW. In 1995 he was employed in the Motor Vehicles division as a trainee auctioneer and motor vehicle valuer. From 1999 until 2002 Bruce held the position of Branch Manager, Belmore. In his previous role as Director, Operations he was responsible for national operations, as well marketing and IT. Bruce is married and has two children. He enjoys surfing and spending time with his family.
Chris is the Chief Operating Officer (COO). Chris is responsible for the operations of the company, in particular, the 21 branches nationally. He advises the Board and management on legal matters, oversees the property portfolio of the company, the development of our facilities and WH&S. Chris graduated from Sydney University in 1996 and admitted as a legal practitioner in the same year. Chris joined Pickles Auctions in 1999. Chris is married with two children and enjoys keeping fit.
Bruce has 22 years' experience in the auction industry. During his career at Pickles, he has held a range of positions in New South Wales, South Australia, Queensland and Victoria. In 2005, Bruce was appointed Director, Industrial division. He oversees Trucks, Machinery, Earthmoving Equipment, General Goods, IT and Pickles Valuation Services. Bruce’s particular areas of expertise are in transport, agriculture, construction, mining, marine and aviation. He is married with two children and enjoys rugby, sailing, golf and the outdoors.
David joined Pickles in 2008 as Financial Controller and is now the Chief Financial Officer, responsible for finance, payroll and business information. Prior to joining Pickles, he had a successful career in the beverages industry in a variety of senior finance roles at state and national levels, both in Australia and internationally. David has a Business degree and is a CPA. He enjoys the wide outdoors, watching sport and spending time with his family.
David joined Pickles in 2001 as Branch Manager, Milperra, bringing 15 years' experience in the insurance and motor vehicle industries. In 2005 he was appointed Regional Operations Manager overseeing all branch operations in Sydney, Melbourne, Canberra, Hobart and all sites in Regional New South Wales. In 2014 David was appointed to General Manager, Operations overseeing the operation of all our branches. In February 2016, David implemented the Customer Relationship Management Program at Pickles and now oversees our Branch Networks’ Sales and Customer strategies. David is married with a daughter.
Ashif joined Pickles in 2015 as Chief Marketing Strategist and was appointed Chief Marketing Officer in 2018. As a senior marketing executive, with over 25 years of comprehensive global marketing experience, Ashif focuses on driving exceptional market expansions, demand generation, profits for start-ups and leading technology enterprises. Ashif is also the Chief Marketing Strategist with Bang Australia Pty. Previous to that he was CMO of Macquarie Telecom, VP of Marketing for Voxeo (Aspect Software), and Sr. Director of Marketing at Sun Microsystems. Ashif is married and has three sons, he enjoys hiking in his spare time.
Brendon joined Pickles Auctions in 1997 as an accountant and in 2003 was promoted to Financial Controller. In 2007 Brendon moved into the Motor Vehicle division to establish our Novated Lease Remarketing program and also took on national account management responsibilities for many vendors. Appointed to his current role in February 2014, Brendon is responsible for the entire Motor Vehicle division which includes Government, Fleet, Novated, Repossessed and Manufacturer vehicles. Brendon is married and enjoys taking his two boys surfing and fishing.
Simon joined Pickles in 2003 and now holds the position of Chief Information Officer and General Manager, New Ventures. During his time, he has held positions as both Branch & Regional Manager and worked on a variety of long-term projects across many parts of the business. He has international experience in auctions and related industries and has completed an MBA. Simon joined the National Executive team in 2016 to focus on strategic partnerships and enterprise growth. Simon is married with 2 children.
Will joined the Pickles team in 1996 after studying business administration at Canberra University and working on the land. He has experience in a number of key areas of the business. His previous roles include Branch Manager of the Sydney Truck & Machinery division and National Manager, Computer & IT division. Will currently oversees the Salvage division in areas including business development, client liaison and sales. He is married and has three children. Will enjoys the beach, golf and playing the guitar.
Bronwen Peak is a senior Human Resources professional with experience gained in the financial services, media, telecommunications and utility sectors. Bronwen specialises in HR transformation, integration, restructuring, building high-performance teams, and has a Bachelor of Business (HRM), MBA (International Management) and a Masters' of Science (Coaching Psychology). Bronwen is passionate about supporting leaders to drive a high performance and values-based culture. Outside of Pickles, Bronwen enjoys cycling, hiking, travelling and spending time with family and friends.