Although 2021 was full of ups and downs, the luxury and prestige car segment continues to trend up, with no lockdowns or lockouts halting the headway. On site auctions have not taken place since March 2020, however the digital auction space continued to prosper, with nationwide interest.
Pickles ran two online auctions over the last months of 2021, gaining 1.4 million impressions across the various media channels employed to promote the sale. A total of 23,000 users actively participated in the digital inspection process utilising our detailed condition reports and driving over 1,200 registrations over the two events.
As anticipated, the luxury and prestige cars on sale were quickly sold, with some of the key attractions from the first auction including a 2013 McLaren MP4-12C Spider M which sold for $212,500, a 2019 Dodge Challenger which achieved $111,500, and a 2020 Volkswagen Touareg which was sold for $155,500.
Other notable sales included a 2018 Audi RS6 which achieved $147,500, a 2015 Land Rover Range Rover Sport which sold for $120,500, and a 2020 Mercedes-Benz CLA (sold for $81,500). The standout of the event was the repossessed Lamborghini, which achieved $346,000.
Pickles is a frontrunner in the luxury and prestige cars segment, and the recent online auction concreted Pickles’ leading position. Following the auction, Pickles’ client LeasePlan Australia provided an additional two Bentley Continental GT Coupes to be auctioned in an exclusive Christmas Bentley Auction, successfully selling each car for over $391,000 each.
A total of 78 premium cars went under the hammer during the two auction events, with cars sourced from Adelaide, Melbourne, Perth, Canberra and Tamworth. Our national reach, upstanding reputation and exclusive vendor partnerships consistently allows the acquisition of some of the most sought after most valuable cars available in Australia.
The overall result was one of huge success, with a clearance rate of 86 percent, and a gross sales figure of $4.9 million.
Although it’s hard to predict what the luxury and prestige car sales space will look like as the year progresses, we can confidently state that Pickles will continue to lead the space, with innovative plans in place to help both buyers and sellers in 2022.
To stay up to date with further dates and details, we encourage buyers and sellers to regularly check Pickles’ latest premium car hub for exclusive Luxury Prestige and Classic Cars
updates. This site provides a 2022 auction calendar for upcoming car sales, as well as a gallery of recent cars sold.
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